Email Marketing Specialist

We are seeking an experienced Email Marketing Specialist to join our team. The ideal candidate will have a strong background in both technical and creative aspects of email marketing, with proven experience in managing multiple clients and executing successful email campaigns. The candidate will work closely with our clients and internal teams to create, execute and optimize email marketing strategies that drive engagement, leads, and revenue.

Responsibilities:

• Plan, create and execute email marketing campaigns for multiple clients across various industries
• Develop and implement email marketing strategies to increase engagement, leads and revenue for clients
• Write creative and compelling copy for email campaigns that align with client brand messaging and goals
• Design visually appealing email templates and graphics
• Conduct A/B testing and analyze email campaign metrics to optimize email marketing campaigns
• Manage email marketing campaigns from start to finish, including list segmentation, scheduling, delivery and post-campaign analysis
• Stay up-to-date with email marketing best practices, trends, and technologies
• Collaborate with cross-functional teams, including designers, developers, and account managers, to ensure timely and successful execution of email campaigns

Requirements:

• Bachelor’s degree in Marketing, Communications or a related field
• 3+ years of experience in email marketing
• Strong technical skills with experience using email marketing software such as Mailchimp, Constant Contact or similar platforms
• Experience creating visually appealing email templates and graphics
• Proficient in copywriting and content creation for email marketing campaigns
• Knowledge of A/B testing and email campaign metrics analysis
• Excellent project management skills with the ability to manage multiple clients and projects simultaneously
• Strong analytical skills and attention to detail
• Excellent communication and interpersonal skills
• Ability to work independently and as part of a team in a fast-paced environment
• Passionate about email marketing and staying up-to-date with the latest trends and best practices.

If you are a highly motivated and results-oriented Email Marketing Specialist looking to take your career to the next level, we want to hear from you!

Time Zone: EST (Toronto time)