WHAT IS INBOUND MARKETING?
Inbound Marketing is a methodology that attracts relevant website traffic and converts them into happy customers. It is a combination of developing relationships with your target market through the use of valuable content, and driving conversions with effective call to actions.
THERE ARE THREE MAIN PRINCIPLES OF INBOUND MARKETING.
Attract
Create intelligent and relevant content which appeals to your target customer and drives web traffic.
Engage
Once potential customers have an interest in your brand, use the right tech stack and marketing tools to generate leads.
Convert
Get Qualified Leads to help your sales team work with high quality leads which are ready and interested in working with you.
WHAT ARE THE BENEFITS OF INBOUND MARKETING?
- High Quality Leads
- Significantly Cheaper
- Longer Customer Retention
- Increased Brand Loyalty
- More Traffic, More Inbound Leads
- Support Overall Marketing Strategy
- Better Demand Generation
- Valuable and Useful Content
HOW DOES INBOUND MARKETING WORK?
1
Inbound Marketing Strategy
We develop the core strategy and approach including Buyer Persona Profiles, Content Strategy, Keyword Research, Tech Stack Implementation and a Quantifiable Reporting mechanism to track progress.
2
Implementation of a Tech Stack
A custom solution to fit your business requirements including website design, website backend, tracking and marketing automation tools to align your marketing strategy and generate leads.
3
Content Creation & Optimization
We create new custom content and optimize existing content including text, images and videos made in accordance with your inbound strategy, business expertise, buyer persona and keyword research.
4
Integrated Digital Marketing
Content placement and distribution to the most effective channels ideal for the kind of content and target audience. This helps in gaining maximum exposure and relevant organic traffic.
5
Lead Generation
Your website is your best salesperson. We optimize your website to generate qualified leads and track performance to attract customers and conversions for you
WHAT ARE B2B INBOUND MARKETING SERVICES?
Our Inbound Marketing Agency will help you develop and implement an effective Inbound Marketing strategy focused on B2B customers. This involves developing high-quality content, and designing call to actions that convert leads into customers.
Our Custom Content Marketing Strategy can help you generate more traffic and high quality leads.
GET STARTED WITH INBOUND MARKETING
Free Discovery Session to let us share how we can supercharge your lead generation using Inbound Marketing Services
INBOUND MARKETING – FREQUENTLY ASKED QUESTIONS
What is the difference between an Inbound Marketing Agency & an SEO Agency?
An inbound marketing agency would create a wholistic digital strategy which encompasses, Search Engine Optimization, Pay Per Click as well as Content Marketing whereas a Search Engine Optimization Agency would focus only on organic traffic via search engine results.
How long does it take to start Inbound Marketing?
The great thing about inbound marketing is that it’s not an all-or-nothing approach. You can start small and then scale your efforts as you see results. That said, it typically takes around six to nine months to start seeing results from inbound marketing campaigns.
What is a Buyer Persona?
A semi-fictional representation of your ideal customer, based on market research and real data about your existing customers.
What is Content Marketing?
A type of inbound marketing that involves creating and distributing high-quality content to attract and convert leads into customers.
What is the definition of Inbound Marketing?
A type of marketing that focuses on attracting customers through valuable and relevant content, rather than traditional marketing methods like advertising and cold-calling.
What is a Lead?
A potential customer who has shown interest in your product or service by taking an action like subscribing to your email list or filling out a form on your website.
What is Marketing Automation?
A software platform that helps marketing teams automate and manage their campaigns, including tasks like email marketing, lead nurturing, and social media marketing.
What are some common Inbound Marketing Tactics?
Some common inbound marketing tactics include:
1. Creating and distributing high-quality content
2. optimizing your website for organic search traffic
3. using call-to-actions to convert leads into customers
4. using marketing automation software to manage your campaigns
5. nurturing leads with targeted email marketing
6. generating social media buzz with shareable content.
What are some common Inbound Marketing channels?
Some common inbound marketing channels include:
1. Your website
2. Search engines
3. Social media
4. Blogs
5. Email newsletters
6. Paid advertising.
What are some common Inbound Marketing goals?
Some common inbound marketing goals include:
1. Attracting more website visitors
2. Generating more leads
3. Converting more leads into customers
4. Improving brand awareness and reputation
5. Increasing organic search traffic.
How can Inbound Marketing help my business?
Inbound marketing can help your business in a number of ways, including:
1. Generating more leads
2. Converting more leads into customers
3. Improving brand awareness and reputation
4. Increasing organic search traffic.
What are some common Inbound Marketing challenges?
Some common inbound marketing challenges include:
1. Producing enough high-quality content
2. Designing effective call-to-actions
3. Setting up and managing campaigns with marketing automation software
4. Nurturing leads with targeted email marketing
5. Generating social media buzz with shareable content.
What are some common Inbound Marketing tools?
Some common inbound marketing tools include:
1. HubSpot
2. WordPress
3. Hootsuite
4. Buffer
5. Canva
6. MailChimp
7. Sprout Social
What is an Inbound Marketing Agency?
An inbound marketing agency is a company that specializes in helping businesses attract visitors, convert leads, and close customers through the use of inbound marketing tactics.
Inbound marketing agencies typically offer a range of services, including:
1. Content marketing
2. SEO
3. Social media marketing
4. Email marketing
5. Marketing automation
6. Lead generation.
How do I choose an Inbound Marketing Agency?
When choosing an inbound marketing agency, there are a few things you should keep in mind, including:
1. Their experience and expertise
2. The size of their team
3. The services they offer
4. Their case studies and testimonials
5. Their pricing.
What should I expect from an Inbound Marketing Agency?
When working with an inbound marketing agency, you should expect:
1. A focus on your business goals
2. A comprehensive inbound marketing strategy
3. High-quality content
4. Effective lead generation and conversion tactics
5. Regular reporting and analysis.
How much does an Inbound Marketing Agency cost?
The cost of an inbound marketing agency varies depending on the services you need and the resources required. Typically, prices range from $2,000 to $20,000 per month.
What is the difference between an Inbound Marketing Agency and a Traditional Marketing Agency?
The main difference between an inbound marketing agency and a traditional marketing agency is that an inbound marketing agency focuses on generating leads and customers through the use of inbound marketing tactics, while a traditional marketing agency focuses on more traditional outbound marketing tactics, such as print advertising and television commercials.
In general, an inbound marketing agency will offer a wider range of services than a traditional marketing agency and will typically be more expensive.
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