Senior Content Writer

Company Description:

We are a dynamic, forward-thinking company that has been transforming the digital marketing landscape for over 2 decades. Our commitment to innovation, creativity, and customer-centric solutions has allowed us to excel within the industry and secure a broad spectrum of clientele. As we look to further our growth, we are seeking a talented individual to join our creative team.

Job Description:

As a Senior Content Writer, you will be responsible for creating compelling, SEO-optimized content that aligns with our business objectives, supports user experience, and drives web traffic. Your role is not only to develop top-quality content but to understand the value of SEO and how it interacts with the overall content strategy.

Key Responsibilities:

• Develop high-quality, engaging content for various digital platforms including websites, blogs, social media, and other marketing materials.
• Utilize your knowledge of SEO best practices to create content that drives organic traffic and supports our search engine ranking goals.
• Conduct thorough keyword research and ensure appropriate keyword density in content.
• Work closely with the marketing and SEO team to develop and implement SEO strategies.
• Monitor and analyze content performance and make necessary adjustments for continuous improvement.
• Maintain a thorough understanding of the latest SEO practices, news, and trends.
• Collaborate with creative, technical, and business teams to ensure content meets brand standards, aligns with business goals, and offers a seamless user experience.

Qualifications:

• Bachelor’s degree in English, Journalism, Marketing, or related field.
• Proven work experience as a Content Writer, Copywriter, or similar role.
• Extensive knowledge of SEO and experience with SEO tools such as ChatGPT, SurferSEO, Grammarly, Copy.ai, etc
• Excellent writing and editing skills with a keen eye for detail.
• Ability to work under tight deadlines and manage multiple projects simultaneously.
• Strong understanding of target audience and the ability to create tailored content.
• Proficiency with Content Management Systems (CMS) like WordPress.

Skills:

• Using Generative A.I
• SEO Techniques
• Content Creation
• Copywriting
• Editing
• Keyword Research
• CMS Operation
• Web Analytics

Interested candidates are invited to apply with a detailed CV, a cover letter outlining their interest in and suitability for the position, and samples of past work or a portfolio.